Color Palette

#F4F1EB

"Entry / Invitation"

Soft, warm, human.

This is the "step inside" moment. Usage: Primary background, creates warmth and openness

LIGHT CREAM

#8FA9A8

"Thought"

Conversation, reflection, ideas forming.

Usage: Creative energy with a calming presence

DUSTY TEAL

#6F7E8F

"Distance"

The world fades. Focus sharpens.

Usage: Professional tone for body text and accents

SLATE BLUE

#3F4348

"The Unknown"

Not black. Not empty. Just deep.

Usage: Primary text and logo for strong contrast

CHARCOAL GREY

#DED7CC

"Transition"

Still safe, still familiar.

Slight warmth remains. Usage: Secondary accent for subtle depth and layering

WARM SAND

#B7C1B2

"Calm Shift"

Feels natural, grounding, quiet.

Barely green. Usage: Natural element reflecting mountain tranquility

MUTED SAGE

Project Brief

The Other Space is a sanctuary for creative minds a minimal co-working environment in Dharamshala where digital nomads, artists, and travellers converge to build, create, and connect.

Location: Dharamshala, India

Industry: Co-Working & Hospitality

Year: 2019

Location: Dharamshala, India

Industry: Co-Working & Hospitality

Year: 2019

Location: Dharamshala, India

Industry: Co-Working & Hospitality

Year: 2019

Challenge

Illiterati Art & Co-work possessed something rare: a genuinely distinctive identity reflected in its physical space thoughtful curation, authentic community, and a natural aesthetic that felt intentional. Yet this uniqueness remained invisible in its visual branding. The existing identity felt generic, failing to communicate the space's particular magic to its three distinct audiences: nomads seeking productivity, creatives hungry for inspiration, and travellers looking for belonging.

Solution

An abstract open-door mark becomes the core symbol representing the threshold into "the other space," a place distinct from the everyday. The gradient flowing through the door suggests depth and transition, reflecting the transformative experience of entering this creative sanctuary. An earthy, sophisticated color palette draws from Dharamshala's natural landscape: warm creams that welcome, sage greens that calm, teals that spark ideas. Clean, modern typography ensures the brand speaks both to serious professionals and creative rebels. Every element balances accessibility with premium minimalism functional enough for work, beautiful enough to inspire.